Behavioral Marketing - eBook

About the product

This eBook teaches you how to use psychology and behavioral insights to create powerful marketing strategies that drive conversions and build stronger customer relationships. It offers practical techniques and step-by-step guidance to understand what motivates people, enabling businesses to connect more deeply with their audience and achieve lasting success.

What's included:

• Clear explanations of how psychology shapes decision-making in marketing.
• Strategies to leverage cognitive biases and emotional triggers to increase engagement.
• Step-by-step methods to build trust through social proof, scarcity and urgency.
• Tips for designing compelling web experiences that guide customers to shop.
• Real-life examples of companies that have successfully applied psychological principles.

What the reader will learn:

• How to understand customer behavior and use it to create targeted marketing campaigns.
• The role of emotions in decision making and how to evoke the right emotions at the right time.
• Proven techniques to use scarcity, urgency and social proof to increase conversions.
• Practical ways to design customer journeys that both look good and deliver results.
• How to use psychology ethically to build trust and long-term customer loyalty.