Beyond the Inbox - Workbook

About the Product

This workbook is a vital resource that guides you in mastering email marketing through practical activities focused on segmentation, personalization, and automation. With clear exercises and real-world scenarios, it takes you step-by-step through the process, from goal setting to measuring success.

What’s Included:

• Skill-Building Exercises: Multiple-choice, fill-in-the-blank, and short-answer questions to strengthen segmentation and personalization techniques.
• Practical Applications: Scenarios and case studies to help you apply strategies in real business contexts.
• Personalized Content Creation: Templates and tips for designing engaging emails tailored to different customer segments.
• Automation Mapping: Guidance on setting up behavior-based email automation, such as abandoned cart sequences, to enhance engagement.
• KPIs & Testing Tips: Simple methods to track and improve campaign performance with A/B testing and relevant metrics.