Build Positive Digital Presence - Book

About the product

This eBook is designed to help you build a positive digital presence that strengthens brand reputation, encourages customer participation and effectively manages feedback and online crises. With simple, step-by-step guides, it teaches valuable skills to make a lasting impression, empowering businesses to shape their online image with confidence and strategy.

What's included:

• Guidance on creating a digital persona that reflects core values and resonates with your target audience.
• Practical steps for proactive engagement, from using social listening tools to influencer partnerships.
• Methods to turn feedback, both positive and negative, into growth opportunities.
• Proven strategies to handle online crises with dignity, rebuild trust and reinforce brand values.
• Tips for long-term adaptability in an ever-changing digital world.

What the reader will learn:

• How to establish a consistent brand voice and visual identity across platforms.
• Effective ways to balance promotion with genuine community participation.
• Techniques to leverage customer reviews and user-generated content for positive impact.
• How to manage and recover from online crises while building customer loyalty.
• Strategies for creating a flexible, future-proof digital reputation.