Building a Powerful Brand - Workbook

About the Product

This workbook is an essential resource for your business, guiding you through the process of building a strong and memorable brand. It provides practical exercises and strategies to help you define your brand from the ground up, ensuring a cohesive and impactful identity.

What’s Included:

• Skill-Building Exercises: Market research, competitor analysis, and development of a unique value proposition.
• Audience Insights: Activities to identify target audiences and create customer personas.
• Brand Identity Development: Exercises to define brand personality, tone, and storytelling.
• Visual Branding Workshops: Tasks for selecting colors, typography, and logo design.
• Brand Management Practices: Steps to gather feedback, monitor brand performance, and adjust strategies.