Email Marketing Metrics - Workbook

About the Product

This workbook is an essential resource, helping you master email marketing metrics that drive real results. With simple exercises and strategies, it takes you through every aspect of optimizing email campaigns, from basic calculations to advanced strategies.

What's Included:

• Practical Exercises: Step-by-step activities for calculating open rates, click-through rates, conversion rates, and more.
• Advanced Strategies: Hands-on guidance on segmentation, A/B testing, and automation to improve email performance.
• Real-Life Scenarios: Case studies and examples showing how to tackle common email marketing challenges.
• Goal Setting and Benchmarks: Tips for setting meaningful goals and measuring success against industry standards.
• Optimization Plans: Structured templates to improve underperforming campaigns and increase ROI.