Meta Ads Made Affordable - Guide

About the product

This guide helps you create high-performing Meta Ads campaigns by providing clear and actionable steps for strategic budgeting, precise targeting and continuous optimization. It provides a proven framework that enables businesses to achieve great results, even with small advertising budgets.

What's included:

• Budget allocation strategies: Learn how to structure your ad budget using the 40-40-20 rule for testing, scaling and optimization.
• Audience development: Step-by-step instructions for building Custom and Lookalike Audiences for precise targeting.
• Testing framework: Guidance on A/B testing of ad elements such as headlines, images and calls to action to find winning combinations.
• Performance optimization: Daily, weekly and monthly tasks to fine-tune campaigns and improve ROI.
• Troubleshooting advice: Solutions to common problems such as high costs and low conversion rates.