Winning Product Research - Workbook

About the Product

This workbook is an essential resource that guides you in mastering product research through practical exercises and proven strategies. It helps you identify market opportunities, analyze competitors, and validate product ideas for successful launches.

What’s Included:

• Skill-Building Exercises: Practical tasks to analyze market opportunities, understand customer needs, and evaluate product potential.
• Market Research Tools: Step-by-step guidance on conducting keyword analysis, spotting trends, and leveraging data to identify opportunities.
• Validation Techniques: Frameworks for testing product ideas, gathering customer feedback, and refining concepts before launch.
• Competitor Analysis Methods: Tools to assess competitor strengths, weaknesses, and market positioning.
• Guided Reflections: Structured questions to evaluate progress and adjust research strategies for continuous improvement.