Custom Audience in Meta Ads - Guide

About the product

This guide helps you build and optimize high-performing Meta ads using custom audiences. It provides clear steps to target the right people, improve ad performance and increase conversions using audience data and advanced segmentation techniques.

What's included:

• The basics of Custom Audiences: Learn how custom audiences work and why they are critical to ad success.
• Audience segmentation: Discover different ways to categorize and target website visitors, social media engagers and past customers.
• Developing your Lookalike Audience: Learn how to expand your reach by finding new customers who share characteristics with existing customers.
• Campaign optimization: Strategies to improve ad performance, test audience engagement and adjust bids for better results.
• Tracking and performance analysis: Understand key performance indicators such as conversion rates, cost per acquisition and audience overlap.
• Advanced Targeting Strategies: Learn how to improve ad targeting using behavioral insights, engagement levels and purchase history.