Email Marketing Metrics - Book

About the product

This eBook is a complete guide designed to help you understand and improve email marketing key performance indicators, so you can create campaigns that increase engagement, conversions and overall success. It simplifies complex data into actionable strategies, making it an indispensable tool for effective email marketing.

What's included:

• Step-by-step instructions to improve open rates, click-through rates and conversions
• Tips for managing bounce rates and unsubscribe rates to maintain a healthy email list
• Insight into the use of benchmarks and advanced metrics to evaluate performance
• Strategies for A/B testing, segmentation and automation to optimize campaigns
• Tools to integrate email marketing with other channels for coherent strategies

What the reader will learn:

• How to analyze email marketing goals and identify areas for improvement
• Proven techniques for writing subject lines and calls-to-action that increase engagement
• How to use personalization and segmentation to deliver relevant content
• Practical steps to leverage automation and AI for better efficiency and results
• Advanced analytics to connect email campaigns with business growth