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Lifecycle Email Marketing - Book

About the product

This eBook helps you master email marketing through customer journeys, providing clear steps to build customer relationships, increase sales and drive long-term business success. It focuses on creating emails that hit the mark at every stage of the customer journey, from initial awareness to loyalty and recommendation.

What's included:

  • Clear guidance on how to build customer relationships through email marketing.
  • Step-by-step instructions for creating engaging email campaigns that drive conversions.
  • Tips for creating persuasive campaign emails and using urgency to increase sales.
  • Easy ways to nurture leads using segmentation and personalized email sequences.
  • Documented techniques to promote customer loyalty and improve customer retention rates.

What the reader will learn:

  • How to create email campaigns that resonate with customers at every stage of their journey.
  • The importance of segmentation and personalization to drive engagement and conversions.
  • Effective ways to build trust and long-term loyalty through post-purchase emails.
  • Practical tips for analyzing email performance and fine-tuning strategies for growth.
  • How to align your email marketing efforts with business goals for long-term success.
Document language: English
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