The Art of Storytelling - Guide

About the product

This guide helps you create impactful brand stories by offering a step-by-step approach to building a strong personal brand. It covers essential storytelling techniques, from defining core values and developing your brand narrative to using platform-specific strategies to engage your audience.

What's included:

• Foundations for core storytelling: Guidance on identifying origin stories, core values and audiences to build a unique brand foundation.
• Storytelling framework: Exercises to create different types of brand stories, such as elevator pitches, origin stories and vision stories.
• Multiple platforms: Tips on how to customize stories for platforms like LinkedIn, Instagram, blogs and YouTube.
• Optimization of stories: Tools to measure engagement and improve stories based on feedback.
• Action plan: A practical plan to implement and follow up storytelling initiatives over 90 days.